There are many reasons why shortening URLs is beneficial:
Plenty of links are long and wordy for SEO. But you can make the links more manageable for easy sharing on web pages, emails, and social media platforms using URL shorteners. And services, like ➡.ws let users add keywords to the link. This boosts ranking higher on Google.
Long URLs appear boring and awkward. The majority of users bounce even before hitting the link. The tailored short URLs have more chances of getting more clicks.
Users can fit more links and content in minimal space with URL shorteners. It means you can quickly advertise your blog posts, products, or services with the sharing links. Remember, a complete URL might not even come with an explanation.
URL shortening tools allow you to drive maximum traffic to your site. You can even use a call-to-action tag and add the tailored badge to any site with tailored and shortened links.
Customized URLs are made using one’s product or service name. This boost brand visibility in no time. It is because prospective clients allow you to share and recognize the links that include your brand name.
Another biggest benefit of a short URL is quick tracking and compiling of click data. This data is very beneficial for marketers and webmasters because it shows: